Lady Gaga has scored yet another hit for gay rights by persuading retail giant Target to reconsider its funding of anti-gay causes. In return for the rights to sell an exclusive edition of the singer’s new album Born This Way, Target has also agreed to start donating to gay charities.
In a meeting that Gaga describes as being “intense” the Poker Face singer took Target to task over its funding of causes that advocate discrimination against gay people.
Target has previously come under fire for a $150,000 donation it made to U.S. political action group MN Forward who supported high profile Republican nominee Tom Emmer in his bid for governor, Minnesota in 2010.
Emmer is on record as supporting a state constitutional amendment banning civil recognition of same-sex marriages or its legal equivalent. It has been reported that Emmer’s bid campaign included funding to fiercely anti-gay Christian youth ministry You Can Run But You Can’t Hide International.
Despite publicly apologising for the donation Target has continued to support causes branded questionable by gay rights activists. The company does however pay benefits to partners of gay employees and staff members have praised the firm as a gay-friendly employer.
Gaga’s deal with Target includes a special edition of her forthcoming CD release Born This Way, which includes extra tracks and remixes exclusively available from the discount retailer. In return Target has agreed to discontinue funding causes with anti-gay links and instead fund more gay charities.
In an interview with Billboard, the 24-year-old superstar said: “That discussion was one of the most intense conversations I’ve ever had in a business meeting. Part of my deal with target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past… Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those [antigay] groups.”
Here at the Haus of Gay Chat we already think Gaga is God, and the Target deal yet another example of her continued commitment to gay rights. We highly recommend rushing out and buying her new album when it’s released worldwide in May. Go gays! Go Gaga!
Story Update March 9, 2011 The partnership between Lady Gaga and Target has dissolved. No official statement has been made, however it has been reported that the deal was ended by mutual agreement. GC