To me, it always feels like everything in Japanese culture is cool. Cool design, clothes, music, TV and even porn. Japanese meme, Yaranaika Guy, is the ultimate in gay manga cool, which has withstood the test of time, unlike other internet viral characters. He’s been around for years and I understand why; I do find it hard to resist that hunky character in a manly mechanics overalls, luring me with the way he asks; “Do you wanna do it?” his signature proposal. As cheesy a gay chat up line as it sounds, it works for me.
Yaranaika Guy comes from the Kuso Miso Technique images created by Junichi Yamagawa, who was responsible for starting one of Japan’s first gay mags back in the 80’s. Even though gay and transvestite celebrities were big on Japanese TV, Japanese media as a whole did not acknowledge serious topics affecting the gay community at that time, such as Aids and sexual health.
There’s an icon considered the live action version of Yaranaika Guy. Gay porn star Billy Herrington breathes life into the meme. You might have seen him in porn flicks like HotMenCoolBoyz, but now he pops up regularly in the Japanese cartoon style which has caused him become an internet sensation, affectionately referred to as “Aniki” meaning “Big Brother”. I’m guessing “big” is not just referring to his muscles!
At a recent Nico Nico Douga event inChiba,Japan, Herrington struck a pose on a real version of the famous and much-loved anime Saber Motorcycle.
Nico Nico Douga is the trendy Japanese video sharing site that can take some credit for helping Herrington achieve his meme status, by circulating video mash-ups by his fans. His followers can get their hands on their idol, by snapping up one of the action figure dolls and probably get into some crazy behaviour like getting tucked in bed with the toy at night while fantasising about the real thing! I think I’ll stick to my Billy Herington mouse mat thanks!